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SIX IMPORTANT FACTORS TO CONSIDER WHEN HIRING
A PR FIRM
Experience:
Luck Media & Marketing's staff has a well-deserved and well-earned
reputation as one of the most creative, productive, and successful PR
organizations - and not only in the area of entertainment. A check of
the client list - past and present - shows the broad extent of our operations,
ranging from individuals to corporations to special events.
Range:
Luck Media & Marketing has separate divisions to handle general
entertainment, music (all kinds), Latin, television, international and
special events. Department heads hold regular meetings, allowing for
an exchange of ideas and development of concepts and strategies to benefit
all our clients.
Staff:
Experienced and professional. Drawn from wide areas of entertainment
and business. Able to work with management as well as media. No routine,
assembly-line procedures, but a hands-on operation with all the staff
members meeting on a daily basis to discuss clients and campaigns. No
compartments. With Luck Media & Marketing, you get a point person
on your account and the entire office as a team working for you, contributing
concepts and ideas.
Ability:
Luck Media & Marketing has the expertise to reach media of any kind
with information about your company and your artists. From tip sheets
to glossy magazines; from mass circulation newspaper to fanzines; TV
in all its cable and superhighway variations; online and internet; and
whatever is around the next corner and on the cutting edge to get information
to the public, the people who buy the product. And also to guide you,
to establish or change an image, to increase visibility and sales.
Scope:
Luck Media & Marketing has professional affiliations with agencies
in many foreign markets. The account executives are hired for their
innovation and knowledge - with proficiency in as many as two dozen
fields of PR - and are able to prepare creative campaigns. This is not
a xerox - operated office.
Knowledge:
Luck Media & Marketing knows the media. More importantly, it knows
what the media wants and how to present it to them. We are in contact
with editors, columnists, broadcasters, both print and electronic, representing
every kind of editorial interest. If there is a spot for you in the
media, Luck Media & Marketing will find it. If not we'll create
it! We fashion specific approaches to the media on your behalf - direct
consumer or special interest - combining it with press releases, news
and photo tip sheets, prepared feature articles, photo mailers, syndicated
and local column items … exploiting and originating publicity opportunities
on behalf of our clients. We respect the media; the media respects the
professionalism of Luck Media & Marketing.
We have given you just six reasons why you should
consider Luck Media & Marketing, Inc. for your PR needs. Believe
us, we can give you sixty more. Just check us out - we stand on our
creativity, reliability, productivity and professionalism.
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