
SPiN:
PHILLY BASED, JAGERMEISTER SPONSORED INDIE
ROCKERS FOLLOW 16-STATE TOUR WITH A SEVEN SONG
DEBUT EP HELMED BY GRAMMY AWARD WINNING
PRODUCER DAVID IVORY (ERYKAH BADU, PATTI LABELLE,
HALESTORM, SILVERTIDE)
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The Hardworking Foursome (150+ Dates Per Year) Takes Its Regional Success National This Month As The Power Ballad “Home” —Promoted By Tom Mazzetta Of South Beach Marketing & Promotion--Gets Ready To Hit Hot AC Radio Outlets As The EP Goes Up on iTunes
The four Philadelphia area buds that make up the edgy modern pop/rock band SPiN (www.spinrocks.com) like to joke that being nationally sponsored by Jagermeister contractually binds them to drink in excess at their 150-plus shows a year.
Keyboardist and backing vocalist Jim Vacca, who also creates the group's unique bass synth sounds in studio and onstage, says their fans also enjoy the posters, lighters, T-shirts and other promotional items co-branded with the “SPiN” and “Jagermeister” logos. Being followed by those hot Jagermodels on their usual club rounds in Philly, Jersey , New York and Delaware —where they've whipped the crowds into regular frenzies since early 2004—is another one of the perks. Lead singer Eric (“E”) Rothenheber likes the fact that the Jagerettes work the crowd, getting fans on the mailing list while SPiN is still in wild mid-performance.
Earlier this year, SPiN (rounded out by drummer Lou Chudnofsky of nearby Hockessin and guitarist Hank Cieplinski) amped things up big time, hitting the road in a van for a few months, playing big cities like Chicago, Cincinnati, Detroit, Louisville and Washington, D.C. as well as smaller towns in 16 Eastern/Midwestern states. Some shows, they could barely fit on the stage, while others were big productions. The tour ranged from shows with two people hanging by the bar to spots where they gained hundreds of new fans in a night; no matter the size of the crowd, each gig was played with the same energy and intensity fans have come to associate with a SPiN performance.
Once SPiN got off the road, the band got down to business on its long awaited debut EP, whose songs are currently available for purchase on SPiN's website and myspace page (www.myspace.com/spinrocks) and recently hit iTunes. The self-titled project was produced by Grammy-winning producer/engineer David Ivory, whose many gold and platinum credits include his recordings with The Roots, Syleen Johnson, Erykah Badu and Patti Labelle. Most recently, Ivory has worked in his Dylanava Studios in Gwynedd Valley , PA —where SPiN did its tracks—with currently breaking through bands like Halestorm, Silvertide and Kindred.
This month, SPiN takes its regional success to a national level as its passionate rock ballad “Home” hits Hot AC radio stations across the country. The first single is being promoted by industry legend Tom Mazzetta, President of South Beach Marketing & Promotion. The company's recent clients include Paul McCartney, Rascal Flatts and Andrea Bocelli.
“Over the past nearly four years, we've maintained a very strong DIY effort,” says Vacca, “including self-funding our first real tour earlier this year. However, now that the band has the right songs that really represent what SPiN is about, it's time to grab some industry pros who can help make things happen for us in a bigger way. We've all been friends since high school, and have been working towards this since then.”
“Before we called ourselves SPiN,” adds Rothenheber, “we had a ton of gigs playing cover songs to make good money, but we've evolved over time and have really developed a unique sound that people can identify. Once we locked into what SPiN was going to be about, it was as if all that we're doing finally means something. We're writing good songs and all of the pieces are falling into place for us. I think what sets us apart is that we're all very determined and we've stuck with it until we felt we were ready to emerge with something special. We all love playing music with each other, and have a similar sense of humor and that makes the whole process rock.”
Ivory became interested in the band after hearing the original rough basement demo of the hard-driving rocker “Playing Dead,” whose prominent throbbing bassline is created solely by Vacca's bass synth; intriguingly, SPiN is rare in that the band does not have a bassist, another unique element that sets it apart.
After hearing SPiN's demo, Ivory invited the band to his studio to hear more songs. Most of these tracks, like the incisive “Bleed,” are fiery melodic rockers; these are nicely balanced by the haunting, anthemic ballad “Home,” which was inspired by the things that matter most when a band is on the road, looking out the window in the middle of nowhere.
With the official release of the EP and impending radio play for “Home,” SPiN is quickly getting used to the idea that the extensive travels of their early 2007 tour might become the norm for them. The experience tightened them as a band and confirmed for them what they already knew, that their chemistry extends from the stage to studio to several months trapped inside a small van. After years of sticking so close to their home base of Philly—where they were weekly regulars at the recently closed Abilene on Philly's famous South Street and also at Grape Street in Manayunk--they're ready for all the sacrifices entailed in reaching out to thousands of new fans across the country.
As Rothenheber puts it, as long as he and his bandmates can get out there and play their original material, SPiN is fulfilling its goals. “When we see people out there singing the words to our songs, when we realize we're reaching people, it's great,” he says. “In my personal life, I'm basically a quiet person, so being onstage singing is my chance to shine, speak my mind and get my point across.”
Vacca adds, “In terms of the future, if a major record deal comes along, that's definitely cool, but our primary desire is to have a long career based on making music. The best part of everything that's happening with SPiN is that we're doing what we love, playing music that matters to us, with our three best friends. When the audience responds to that too, there's nothing better in the world.”